L.L. Bean: The Making of An American Icon by Leon Gorman

L.L. Bean: The Making of An American Icon



Download L.L. Bean: The Making of An American Icon




L.L. Bean: The Making of An American Icon Leon Gorman
Page: 304
ISBN: 9781578511839
Publisher: Harvard Business Review Press

L.L.Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L.L.Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity.. Written by Leon Gorman, grandson of founder L.L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman’s behind-the-scenes struggles to preserve the identity that built Bean ... MORE EBOOKS:
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